For many women, the decision to freeze their eggs is not made quickly. It often unfolds over months or even years.
Among women who have used Freeze.health in their egg freezing decision making process, a common theme emerges. Deciding if, when, and where to freeze their eggs typically involves extended online research, conversations with friends or women who have frozen their eggs, and one or more consultations with a fertility expert before moving forward.
Unlike patients experiencing infertility or those with an immediate medical indication, egg freezing patients generally have more time. As a result, trust and familiarity with a fertility clinic and its providers play a central role in decision making.
Reducing Friction in Early Patient Engagement
Because egg freezing patients are often not ready to commit to a full physician consultation and work up, creating lower commitment opportunities for engagement can help guide them through this process.
Fertility clinics that provide accessible ways for patients to learn about egg freezing and meet providers often see stronger early relationships and more informed future consultations.
Examples that have proven effective include:
Free or low cost consultations with advanced practice providers
Live virtual sessions such as Instagram Q&A with physicians
In-person, educational events that include Q&A and possibly AMH blood draws
These approaches allow patients to understand a clinic’s philosophy, ask questions in a lower pressure setting, and begin building trust before making a larger commitment.
Trust Develops Before Treatment Begins
Connection with a provider is established through meaningful interaction, not solely during formal consultations. When patients feel understood and informed early, they are more likely to move forward when the timing is right for them.
Reducing barriers at the beginning of the journey also leads to more focused and productive physician consultations later.
Evaluating Impact Over Time
These initiatives do not need to be permanent to be informative. Fertility clinics can pilot events or consultation offerings for a defined period of time, long enough to gather a meaningful sample size.
Metrics to consider include:
Attendance and engagement
Follow up appointment scheduling
Conversion to egg freezing cycles over time
Meeting Patients Earlier Supports Better Decisions
At Freeze.health, where more than 150,000 women have compared egg freezing options over the past nine years, patient behavior consistently shows that education and access matter.
Providing opportunities for early engagement is not about accelerating decisions. It is about supporting patients through a thoughtful process and ensuring they have information to take action when they are ready.
Sometimes, the most effective way to support egg freezing patients is simply to make the first step easier.
Sidonia Buchtova PA-C, C-RHI is a co-founder of Freeze Health and a Physician Assistant specializing in women’s health and reproductive psychiatry. Her own personal experience of comparing egg freezing clinics led her and her co-founder to create and launch Freeze Health - a free resource that has helped 150,000+ women decide if, when and where to freeze their eggs.
