Over the past decade, elective egg freezing has moved from a niche offering to a core service line for many fertility clinics. As demand has grown, so has competition, along with the need to more effectively connect with a new kind of fertility patient.
Egg freezing patients are informed, digitally savvy, and often paying entirely out of pocket. For clinics looking to grow their egg freezing practice, one insight has become increasingly clear. Transparency drives trust, and trust drives conversion.
The Modern Egg Freezing Patient Is a Planner First
Unlike patients pursuing infertility treatments, many egg freezing patients are planning proactively. Because electing fertility preservation is rarely covered by insurance, cost is not a secondary consideration. It is often the deciding factor.
In surveys of Freeze.health users, cost consistently ranks among the top factors influencing where and whether a woman chooses to freeze her eggs. This aligns with what clinics see anecdotally. Patients comparison shop, delay decisions, or drop off entirely when pricing information is unclear or difficult to obtain.
Why Pricing Transparency Improves Consult Conversions
From a clinic’s perspective, it can feel risky to publish pricing. Final costs can vary based on medication dosing, cycle response, and optional services such as genetic testing or storage. However, our data shows that providing a clear ballpark range rather than withholding pricing entirely leads to higher intent inquiries and more qualified consultations.
When pricing is shared upfront:
Patients self select before booking, reducing no shows and misaligned consults
Consultation conversations shift from “How much does this cost?” to “Is this right for me?”
Clinics see higher conversion rates from consult to cycle start
Transparency does not require a single fixed price. It requires setting expectations.
How Do You Prove This Works?
Freeze.health provides a unique lens into patient behavior. Over the past nine years, more than 150,000 women have used the platform to compare egg freezing options across clinics nationwide. We have observed consistent patterns:
Clinics with transparent pricing or clear ranges receive more engaged traffic
Patients who understand cost before a consult are more likely to follow through
Decision timelines shorten when price uncertainty is removed
Transparency reduces friction. Less friction leads to more momentum.
Why Freeze.health Was Started
This insight is not theoretical. It is personal. When Jenny (Freeze Health’s co-founder) and I began navigating our own egg freezing options in 2018, the hardest information to obtain was not success rates or protocols. It was cost. To get basic pricing details, we had to call clinics directly, play multi-day long phone tag, and schedule consultations that ranged from free to $800. By the time we understood our egg freezing options, we had spent thousands of dollars and countless hours before ever starting an egg freezing cycle.
We realized there had to be a better way. Not only for patients trying to make informed decisions, but also for clinics looking to grow their egg freezing practices with women like us.
Time Is as Valuable as Money
For many egg freezing patients who are millennials and Gen Z, time is just as precious as cost. These are busy women who expect information to be accessible online and on their schedule.
Providing upfront pricing:
Saves patients time
Builds credibility before the first interaction
Signals respect for patient autonomy
Most importantly, it helps women decide if, when, and where to freeze their eggs without unnecessary barriers.
A Better Experience for Patients and Clinics
Transparency is not about commoditizing fertility care. It is about meeting patients where they are, reducing anxiety, and creating a more efficient funnel for clinics.
At Freeze.health, we aggregate real world data and patient insights to help fertility clinics and fertility brands better understand egg freezing patients and connect with them more effectively.
The takeaway is simple. More transparency leads to more trust. More trust leads to more patients.
Suggestion: Claim or update your clinic’s profile on Freeze.health so women using the Compare Clinics tool have the most up-to-date information. Become Freeze-verified now. It’s free and takes <10 minutes.
Sidonia Buchtova C-RHI, PA-C is a co-founder of Freeze Health and a Physician Assistant specializing in women’s health and reproductive psychiatry. Her own personal experience of comparing egg freezing clinics led her and her co-founder to create and launch Freeze Health - a free resource that has helped 150,000+ women decide if, when and where to freeze their eggs.
